G.O.D. x Kukri
Athletic apparel company, Kukri is very excited to be joining forces with the like-minded Hong Kong lifestyle brand, G.O.D. this year to produce an exciting range of merchandise for the world-renowned, increasingly popular Hong Kong Rugby Sevens event. Kukri has exclusive rights to produce the official merchandise for this annual event which attracts people from local to foreign rugby fans, all of whom often seek mementos of their visit to the stadium, for what has been described as “the world’s second-biggest annual party” next to Rio Carnival in Brazil.
New and innovative design ideas by G.O.D. will be featured as an extension of the existing range of official Rugby Sevens merchandise. According to Kukri, G.O.D. has been a pleasure to work with, giving them fresh ideas and providing useful insight into their design process.
All items will carry a specially-designed Kukri x G.O.D. logo which features remnants of the original Hong Kong flag. The design team at G.O.D. have created an innovative range of “east meets west,” rugby-inspired items which include:
- A men’s red and navy-striped polo with symbolic patches on the front and a Chinese calendar patch on the back (by pre-order at CWB)
- Cheongsam-inspired ladies polo (by pre-order at CWB)
- Two traditional Chinese jackets, one more sporty with a hood (by pre-order at CWB)
- Cheeky team boxer briefs (available)
- Two premium bags; one messenger, one tote (available)
- Two tattoo sleeve designs; one for kids, one for adults (available)
- G.O.D. x Kukri silicon bracelets* (available)
*a percentage of the sales from this item will go to a local charity called Foodlink Foundation (www.foodlinkfoundation.org).
IN STORES NOW
G.O.D.’s Founder and CEO, Douglas Young says:
“We like to work with brands that are different from G.O.D., so when Kukri approached us with the idea of collaborating with them on this Rugby Sevens project, we naturally agreed. What has been especially great about working with them is that they are willing to do something with humor. Throughout the entire process, from brainstorming to production, and now in the month leading up to the event, we have always been on the same page. I believe that our shared senses of humor and approaches to the look and feel of this specially-designed line of products really shines through in the designs!”
Kukri’s Group Managing Director, Phil Morris comments:
“This is an exciting new partnership for Kukri that allows us to offer some fun and innovative new products to the Hong Kong Sevens Range. It’s been a pleasure working with G.O.D. and I’m sure Hong Kong Sevens fans are going to enjoy the results of the partnership.”